Thought the digital signage advertising machine was just an LCD? That's wrong

Everyone is familiar with LCD TV, but many people don't understand digital billboard. In fact, when we go to hotels or shopping malls, we can often see this product in the lobby, which often displays the advertising content of hotels or shopping malls. Most people think that this is an ordinary LCD TV, but the size is a little larger. Is this really the case?

In fact, digital billboards are not so simple. At present, there are many application scenarios of digital billboards. In addition to the hotels we mentioned, many retail industries have also begun to use digital billboard products, such as fast food restaurants we often go to. In the past, light boxes were used behind the ordering counter to display their dishes. Now many stores have also been upgraded to digital billboard products. In short, digital billboard is actually a numerical display system applied in commercial field.

digital signage

1. Digital advertising machines are usually equipped with systems

What we are talking about here is the system. In fact, this is the biggest difference between digital billboard and LCD. We all know that the LCD itself is only responsible for the function of picture output. The most important role of digital billboards is actually the system behind them. Different from ordinary smart LCD, the system of digital billboard has the function of remote management. Users can design the display content themselves or download the template from the remote.

advertising machine

2. Digital advertising machines are not limited to liquid crystal technology

In addition, digital billboard products are not limited to liquid crystal products. As long as they are display products used in public places, they are all digital billboards, which can be projection systems or LED large screen products. Therefore, digital billboards are actually a broad content.

digital signage advertising

3. Digital advertising machines have been innovating in recent years
Even if the system behind it is put aside, the single round display function of digital billboard is actually different from ordinary LCD. For example, the X7 LCD can be waterproof and dust-proof, which is very important for the application of ordinary LCD.
Although digital billboard is not a new concept, many people still have a good understanding of this product. In fact, digital billboards have been innovating in recent years, not only their display resolution and color are upgrading, but also the stability of products is upgrading, and the system behind them is the key content of upgrading. In the upsurge of new retail, it no longer only has a single poster display, and digital billboards also continue to innovate and become more intelligent, such as man-machine interaction function, derived from interactive marketing machine, interactive touch screen and so on.